How to do it...

1. Go to Structure and then Content types. Click on Add content type to begin creating a new content type.
2. Enter Services as the name, and an optional description.
3. Select Display settings and uncheck the Display author and date information checkbox. This will hide the author and submitted time from services pages:

1. Click on the Save and manage fields button to save the new content type and manage its fields.
2. By default, new content types have a Body field automatically added to them. We will keep this field in place.
3. We will add a field that will provide a way to enter a marketing headline for the service. Click on Add field.
4. Select Text (plain) from the dropdown and enter Marketing headline as the label:

1. Click on Save field settings on the next form. On the following form, click on Save settings to finish adding the field.
2. The field has now been added, and content of this type can be created: