Find the participants

Depending on the goal of the survey, we can use a wider range of participants or reduce their number, filtering by their demographics, experience, or the relationship with our brand or products.

If the goal is to expand our number of users, it may be interesting to expand the search range to participants outside our current set of users. Looking for new niches and interesting features for our potential users can make new users try out our application. If, on the contrary, our objective is to keep our current users loyal, it can be a great source of improvement to consult them about their preferences and their opinions about the things that work properly in our application. This data, along with the data of use and navigation, will let us see areas for improvement, and we will be able to solve problems of navigation and usability.